NFL RED Zone Launches

NFL RedZone provides fans the crucial pays and every touchdown on Sunday afternoons this season.

Blue Ridge Communications has agreed to carry NFL Networks new NFL RedZone this season. Starting Sunday, September 13, NFL RedZone will be available to Blue Ridge Communication HD Plus subscribers.

"The NFL RedZone is a great addition to our expanding High Definition lineup, said Mark Masenheimer, VP of Operations, Blue Ridge Communications. With the NFL Network, NFL On Demand and now the NFL RedZone, football fans have lots of programming options.

NFL RedZone is hosted by Scott Hanson from the new state-of-the-art NFL RedZone studio at NFL Networks headquarters in Los Angeles and debuts on the first Sunday of the 2009 NFL regular season September 13 at 1:00 PM ET.

Produced by NFL Network, NFL RedZone whips around every NFL game on Sunday afternoons delivering the touchdowns and most exciting moments as they happen and in high definition. When a team goes inside the 20-yard line, fans see the crucial plays live. The channel keeps fans up-to-date in real time, switching from game to game with live look-ins, highlights and a chance to see every important play.

NFL RedZone will be on channel 644. Current HD customers that do not have HD Plus, can order the tier from their remote. For more information on NFL RedZone, visit www.nfl.com/redzonetv

YES NETWORK

BLUE RIDGE COMMUNICATIONS AND THE YES NETWORK SIGN UNPRECEDENTED DISTRIBUTION AGREEMENT

Beginning Today, Eligible Blue Ridge Customers Can Purchase
A Package of Live Streaming New York Yankees Telecasts
And Starting Next Week Customers Can Watch New York Yankees Games On Demand

NEW YORK, September 1, 2009 – The YES Network and Blue Ridge Communications have reached an agreement by which, starting today, eligible Blue Ridge customers in the traditional YES distribution footprint can purchase a package of live streaming YES New York Yankees telecasts for viewing on their computers and wi-fi-enabled devices, and will also receive YES’ New York Yankees telecasts and other Emmy Award-winning YES programming On Demand.

“Blue Ridge customers will now enjoy unprecedented Yankees coverage through YES’ various distribution platforms,” said Matt Cacciato, senior vice president, affiliate sales, the YES Network. “As the Yankees make their push for yet another division title, fans do not have to worry about missing any of the action. YES has all the bases covered.”

“We are very excited to work with the YES Network to launch live streaming of the Yankees and YES programming On Demand,” said Mark Masenheimer, Vice President of Operations for Blue Ridge Communications. New York is right in our backyard and this gives our customers the option to watch the Yankees online as well as access to hours of programming available On Demand.”

YANKEES ON YES LIVE GAME STREAMING OVER BROADBAND

Starting today, Blue Ridge customers living within the traditional YES distribution footprint who get the YES Network on expanded basic and who also subscribe to the Blue Ridge High Speed Internet Service can purchase a package of YES’ Yankees telecasts for $19.95 for the remainder of the 2009 regular season.

Any eligible Blue Ridge customer who elects to purchase this package can watch YES’ Yankees telecasts live on his or her computer throughout the entire home broadcasting territory of the New York Yankees, or on laptops or other portable computers using Blue Ridge’s wireless Internet service. All games will be delivered in high definition.

Beginning today, eligible Blue Ridge Communications subscribers can review FAQs for the product and begin purchasing the package on Yankees.com, YESNetwork.com and the Blue Ridge Web site, www.brctv.com.

YES VIDEO-ON-DEMAND

Among the YES programming available on the Blue Ridge On Demand service within the traditional YES Network distribution footprint available next week:

• New York Yankees game telecasts
• Emmy Award-winning New York Yankees post-game shows
• The Joe Girardi Show – weekly show featuring Yankees manager Joe Girardi
• Yankees Magazine – year-round weekly magazine show covering all things Yankees
• CenterStage – Emmy-nominated one-on-one interview show hosted by YES’ Michael Kay and featuring stars of sports and entertainment such as Michael Phelps, Dwyane Wade, Danica Patrick, Charlie Gibson, Jim Nantz and Jay Z
• Yankees on Deck – the Emmy-winning children’s show featuring Yankees players and hosted by former Yankees pitcher and current YES analyst David Cone

Fox WNYW/WTXF

WOLF exercised its exclusive right to the Wilkes Barre Scranton Market thus forcing us to remove WNYW and in some areas WTXF. Blue Ridge tried everything to not let this happen but WOLF would not agree to rescind their rights. Effective May 28th, some FOX channels will no longer be available in the Wilkes Barre/Scranton market because WOLF-56 has requested we remove them from our channel lineup. We did everything possible to keep these channels on, but the Networks required us to remove them. At this time, we are currently looking into our options as to what we will be doing with the channels that are being removed from the lineups.
We regret that WOLF has required us to remove these channels. Comments can be directed to WOLF at 570-970-5600.